MarPro - The Marketing Procurement Podcast

Kaleigh Wilson | Syngenta

May 30, 2021 Rusty Pepper - Dana Small - Kaleigh Wilson Episode 1
MarPro - The Marketing Procurement Podcast
Kaleigh Wilson | Syngenta
Show Notes

On this episode of MarPro – The Marketing Procurement Podcast we sit down with Kaleigh Wilson, a Marketing Procurement Category Manager at Syngenta to discuss her perspective on the MarPro topic, including…

  • The blending of traditional & digital marketing
  • Structure & goal alignment of MarPro teams 
  • Why the word ‘savings’ should be replaced with ‘value’
  • Explaining the difference between Strategic Sourcing and Purchasing
  • Defining KPI’s to measure success with vendor partnerships
  • How salespeople can break thru the noise in order to get noticed within MarPro 
  • Reducing & eliminating bottlenecks in MarPro activities 

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