MarPro - The Marketing Procurement Podcast

Shereen Lannoye | Astellas Pharma

August 11, 2021 Rusty Pepper, Dana Small, Shereen Lannoye Episode 5
MarPro - The Marketing Procurement Podcast
Shereen Lannoye | Astellas Pharma
Show Notes

On this episode of MarPro our guest is Shereen Lannoye, the Associate Director of Global Procurement, Marketing Agencies, and Production at Astellas Pharma US.  

Key learnings from this episode include...

  • Marketing to marketers to earn a seat at the table
  • Strategic Planning
  • Maximizing the value of QBR's
  • Supplier Relationship Management success

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